Republic Records has appointed Touré Shiver as Vice President, Marketing Strategy, expanding the label’s marketing division.
Based in New York, he will report to the label’s marketing leadership team led by Chief Marketing Officer Donna Gryn and Senior Vice President of Marketing Strategy Xiarra-Diamond Nimrod.
Shiver will work across marketing initiatives for artists on Republic’s hip-hop and R&B roster, including Ayra Starr, DC The Don, DJ Khaled, Jacquees, John Legend, Ledbyher and MexikoDro, focusing on campaign development and audience growth.
“His creative vision, cultural insight, and artist-first approach make him an outstanding addition.”
Donna Gryn, Republic
Shiver joins Republic from Columbia Records, where he contributed to marketing campaigns for artists including Tyler, The Creator and Pharrell Williams.
“It’s an honor to join the incredible team at Republic Records and continue my journey to become one of music’s best marketers,” he said in a statement.
About his appointment, Gryn said: “We’re excited to welcome Touré Shiver. His creative vision, cultural insight, and artist-first approach make him an outstanding addition. And personally, I’m looking forward to tapping into his well-known sushi expertise.”
“Touré Shiver brings a rare combination of creative instinct and cultural fluency, and he genuinely cares about the artists he works with.”
Xiarra-Diamond Nimrod, Republic
Nimrod added: “Touré Shiver brings a rare combination of creative instinct and cultural fluency, and he genuinely cares about the artists he works with. We’re really excited to have him join the team and can’t wait to see the perspective he brings to what we’re building.”
In December 2025, Republic Records and producer Freddy Wexler signed JYT, a five-member group they say will reintroduce dance-driven pop to a global audience, potentially testing whether American labels are ready to invest in the format again.Music Business Worldwide