Harlow will relocate to New York City from Sydney, Australia, where he has served as Managing Director of Warner Music Australasia since 2010.
He will continue to report to Stu Bergen, WMG’s CEO, International and Global Commercial Services.
Harlow’s appointment follows the announcement earlier this year that current WEA President Matt Signore is to become COO of Warner Music Nashville.
A new Managing Director of Warner Music Australasia will be announced in due course.
In his new post, Harlow will oversee services that come under the WEA umbrella, including commercial partnerships, traditional and digital sales, streaming account management & playlisting, analytics and insight, direct-to-fan and merchandising operations, content creation, media operations, legal & business affairs, and finance.
“Over the past six years, Tony has transformed our business in Australasia,” said Stu Bergen.
“Tony has transformed our business in Australasia.”
Stu Bergen, Warner Music Group
“As the lines between commercial relationships and consumer-facing marketing continue to converge, and as musical boundaries between nations and cultures continue to dissolve, Tony’s deep experience and progressive viewpoint make him ideally suited to take on this pivotal post.
“WEA is a worldwide backbone that touches virtually every area of our business, and given that Tony has helped break an array of superstars, he’s ideally-placed to maximize the global impact of our artists and their music.”
“I am thrilled and honored to get an opportunity to play a more central role in the evolving and successful culture of the Warner Music Group,” said Tony Harlow.
“I have loved working in Australia and New Zealand, and the company has enjoyed too many highs to briefly recount, but I am excited now to take those learnings and approach a fresh challenge.
“Stu and Steve have presented an exciting vision of WEA developing into a global agent of change for our group, and I’m looking forward to working with the world-class WEA team to ensure that we stay ahead of the curve by combining state-of-the-art infrastructure with a nimble, focused, and comprehensive approach to every aspect of marketing artists and selling music.”
“I am thrilled and honored to get an opportunity to play a more central role in the evolving and successful culture of the Warner Music Group.”
Tony Harlow, WEA Corp
Tony Harlow began his music industry career at EMI in the UK, rising quickly through the company’s international marketing ranks before moving to Australia to become Managing Director, EMI Music Australia in 1997.
Returning to the UK in 2002, Harlow became CEO of Richard Branson’s V2 label, where he worked with acts such as Moby, The White Stripes, and Stereophonics, as well as setting up Co-Op Music.
In 2010, he headed back to Australia with his appointment as WMG Managing Director.Music Business Worldwide