Tom Corson-led Warner Bros signs US rapper Saweetie

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Tom Corson has announced one of his first signings as head of Warner Bros. Records in the US: California rapper Saweetie.

The artist has signed her own ICY label imprint in partnership with Artistry Records and Warner Bros.

Saweetie’s latest single ‘ICY GRL’ has had nearly 4.7m streams on Spotify and a debut EP is set to arrive on March 16th.

She’s has been tipped by Pigeon & Planes and Tidal, and Rihanna recruited her to star in a Fenty Beauty ad, which ran during the Super Bowl.

Former RCA COO Corson was appointed Co-Chairman and COO at the Warner imprint last year by the label’s new global CEO of recorded music, Max Lousada.

In addition, former Interscope Geffen A&M President of A&R, Aaron Bay-Schuck, joined as Co-Chairman and CEO of WBR.

Discussing his new signing, Corson said: “You know you have something special when an artist immediately connects in the way Saweetie has.

“Saweetie’s empowering lyrics, street-smart sensibilities and flawless delivery have perfectly collided to make ‘ICY GRL’ a viral sensation and Saweetie an artist to champion.”

tom corson, warner bros. records

“[Her] empowering lyrics, street-smart sensibilities and flawless delivery have perfectly collided to make ‘ICY GRL’ a viral sensation and Saweetie an artist to champion.

“Huge thanks to our partner Max Gousse and Warner’s own Eesean Bolden for bringing Sawettie to us.

“We’re thrilled to help bring her unique talent to the masses.”

While at RCA, Corson worked with Miley Cyrus, Zayn, Sia, Alicia Keys, Britney Spears, Kings of Leon and a cappella outfit Pentatonix.

Talent broken at the label under his joint tenure alongside Chairman/CEO Peter Edge included Elle King, Bryson Tiller, G-Eazy, Walk the Moon, Miguel, Ke$ha, Pitbull and Mark Ronson.

Music Business Worldwide

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