Tilmann Richter has joined Sony Music Entertainment GSA (Germany, Switzerland, Austria) as its Vice President Live Ventures.
Richter will lead Sony Music’s live division and the development of live and concert campaigns for Sony Music artists and brands across the three European countries.
Sony Music says Richter’s newly created position will include “intensifying the collaboration and creating synergies” with the live entertainment holding company Ibrahim & Boldt, founded by co-MDs Ronny Boldt and Massimo Ibrahim in Berlin.
Richter’s appointment comes just days after Sony Music invested in Ibrahim & Boldt, as well as the independent hip hop record label Ragucci & Boldt, and two years since Sony pledged to make a major hip-hop move in Germany.
Richter brings over 20 years of live industry experience to the role.
Starting as a local promoter in Berlin, Richter has held several senior positions with music companies, tour and concert promoters, most recently with FKP Scorpio concert productions.
From 2012 to 2019, he led Universal Music‘s live division as Director Live Services, where he was responsible for the company’s commercial live activities and interests in Germany across all labels.
“Tilmann has long proven expertise in the live music field.”
Patrick Mushatsi-Kareba, Sony Music Entertainment
Patrick Mushatsi-Kareba, CEO Sony Music Entertainment, said: “Tilmann has long proven expertise in the live music field and combined with his modern, strategic mindset in a constantly changing market, he will add huge value to all our artists.”
“In my eyes, Sony Music has long set the industry-wide standards.”
“In my eyes, Sony Music has long set the industry-wide standards with regard to the innovative dovetailing of all segments of the music business.
“Live Entertainment was, is and will be more than ever, an essential part of an artists’ ecosystem once the pandemic ends.
“I am very much looking forward to further developing this area at Sony Music together with new great colleagues, old companions and of course with Ronny and Massimo.”Music Business Worldwide