Sports and media investment platform Aser Ventures has acquired a strategic stake in Stockholm-based TikTok marketing agency Creed Media.
Creed Media works with global brands and record labels to promote content through TikTok, Snapchat, Instagram and other platforms.
Founded by sports and media entrepreneur Andrea Radrizzani in 2015, Aser Ventures’ portfolio includes Premier League club Leeds United, global sports and entertainment group Eleven Sports and streaming service LIVENow.
Radrizzani is also the Chairman and majority owner of Leeds United.
Creed Media was founded in 2018 and has grown from a three-person operation to a 40-person team across Sweden, Canada and the United States.
Founders Timothy Collins, 25, and Hugo Leprince, 22, were featured in the Forbes 30 under 30 Europe list this year.
Speaking to Business Insider last year, Collins, who previously worked in Digital at music management firm At Night Management, explained that company has an in-house production team “with music producers that help us TikTok-optimize certain songs”.
The company has also promoted the likes of Surf Mesa’s ILY and Camila Cabello’s My Oh My.
Aser Ventures says that Creed Media will help bolster its marketing, digital and social media capabilities, alongside its portfolio companies NEO Studios, Italian digital and social media agency Hellodi, communications agency HAPPING and Team Whistle, the global sports and media company acquired by Eleven Sports in March 2021.
Creed has already worked with LIVENow on the streaming service’s delivery of Gorillaz’ Song Machine Live virtual show in December 2020.
“Timothy and Hugo have created something special in Creed Media.”
Andrea Radrizzani, Aser Ventures
Andrea Radrizzani, Founder and Chairman, Aser Ventures, said: “Timothy and Hugo have created something special in Creed Media.
“They have a deep understanding of the platforms and culture that excite young audiences and they have built a business with the potential to continue to grow rapidly.
“At Aser Ventures we want to help them do that, by sharing our experience and our network with the Creed Media team, and by creating opportunities for synergy with the wider Aser group.”
“Both Hugo and myself are incredibly proud to become partners with Andrea and Aser.”
Timothy Collins, Creed Media
Timothy Collins, Co-CEO and Co-Founder, Creed Media, added: “Both Hugo and myself are incredibly proud to become partners with Andrea and Aser.
“We see limitless possibilities now that we can benefit from the huge experience their great team holds in scaling and building a wide range of successful companies.
“Our belief is that together with their support we can grow Creed in so many new ways and that’s very exciting.”Music Business Worldwide