Video-sharing giant TikTok has unveiled a new feature allowing users to post texts on the platform as the competition against its social media rivals intensify following Twitter’s rebranding to X and the launch of Meta’s fast-rising Twitter competitor, Threads.
“We’re thrilled to announce the expansion of text posts on TikTok, a new format for creating text-based content that broadens options for creators to share their ideas and express their creativity,” TikTok said in a press release on Monday (July 24).
The new feature allows creators to publish text-based content, diversifying the content creation experience beyond live videos, photos, Duets, and Stitches.
With the introduction of text posts, TikTok users will now have three options to post on the platform: photos, videos, or text. Users can customize their text posts by incorporating sound, location tags, or Duets – video reactions to posts from other TikTok users.
To create a Text Post, Upon accessing the Camera page, users can choose between three options: photo, video, or text. By selecting text, they are directed to the text creation page, where they can type out their post’s content.
The Post page offers familiar options for customizing text posts, including adding sound, tagging locations, enabling comments, and allowing Duets, making text-based content equally engaging as videos or photos, the company said.
TikTok users can use stickers related to the content, tags and hashtags to engage with other accounts and relevant trends, a range of background colors for visual appeal, and incorporate sounds.
However, TikTok did not say whether there is a character limit for text posts.
Text posts allow creators to share stories, poems, recipes, and other written content on the platform, opening up new avenues for self-expression and simplified content creation, just like Twitter.
Earlier this month, Twitter launched its Creator Ads Revenue Sharing program, allowing creators to collect a portion of the revenue generated by the ads embeds in their threads.
Meanwhile, after rolling out a TikTok-style video feed on Facebook and Instagram in recent years, Meta has also jumped into the Twitter-style text-sharing interface with the launch of Threads earlier this month.
But while Twitter has continuously raised the character limit for Twitter Blue subscribers most recently to 25,000 characters, Meta’s Threads has a 500-character limit for texts. Videos are also limited to up to 5 minutes in length.
As the competition intensifies, social media platforms are striving to cater to diverse content creation preferences, and TikTok’s introduction of text posts aligns with this evolving trend.
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