TIDAL has promoted Tony Gervino to EVP, Editor-in-Chief and Elliott Wilson to Chief Content Officer.
Gervino and Wilson have been with TIDAL since early 2017.
Both appointments are effective immediately and will report to Richard Sanders, CEO of TIDAL.
Gervino will oversee all editorial direction at TIDAL, including leading a team of editors and programmers in multi-genre global playlist curation, as well as the digital magazine, READ.
In addition, he will continue conceptualizing and driving editorial direction across the platform, and all global editions of TIDAL.
Gervino is the former Editor-In-Chief of Billboard and Slam Magazines, and his writing has been featured in the New York Times, Rolling Stone and Business Week. He started as VP, Culture and Content in early 2017
In his new role, Wilson will oversee the creation of new and existing original content. He is also the host of several TIDAL original content series’ and curator of some of the platform’s most popular playlists
A long-time media professional, Wilson is the former Editor-in-Chief of XXL and has also previously worked with the likes of Rap Radar and ego trip.
“We applaud the innovation and success both Tony and Elliott have brought to TIDAL.”
Richard Sanders, TIDAL
“We applaud the innovation and success both Tony and Elliott have brought to TIDAL,” said Richard Sanders, CEO of TIDAL.
“Their vision and expertise has elevated the founding principles of the platform and truly enhanced the experience for every member and artist TIDAL collaborates with.”Music Business Worldwide