TIDAL has followed Amazon Music’s lead with the addition of immersive music format Dolby Atmos to its platform.
Starting today (December 12), TIDAL HiFi subscribers with compatible Android smartphones or tablets will have access to music available in Dolby Atmos from Universal Music Group and Warner Music Group.
The current library includes songs from some of the world’s biggest artists such as The Weeknd, Blondie, Ariana Grande and more.
TIDAL is also working closely with its artist-owners, including JAY-Z, to mix their catalogs in Dolby Atmos – which are expected to become available in 2020.
Dolby Atmos music will be automatically selected if a mix is available, says TIDAL.
Tracks will be identified by a Dolby logo visual badge as well as through a Dolby Atmos identifier that will display once a song is selected.
Users can also click on the Dolby Atmos menu option under the Explore tab on the TIDAL app’s homepage to explore the library of tracks available in Dolby Atmos.
“TIDAL members have come to expect the highest quality listening experience from our platform, and it is a priority for us to stay at the forefront of innovation.”
Lior Tibon, TIDAL
“TIDAL members have come to expect the highest quality listening experience from our platform, and it is a priority for us to stay at the forefront of innovation,” said Lior Tibon, Chief Operating Officer, TIDAL.
“Dolby Atmos will give music fans the ability to enjoy the best possible audio quality.”
“Dolby Atmos is redefining how music is created, allowing artists and fans to experience it like never before.”
John Couling, Dolby Laboratories
John Couling, Senior Vice President, Commercial Partnerships, Dolby Laboratories, added: “Dolby Atmos is redefining how music is created, allowing artists and fans to experience it like never before.
“Together with TIDAL, we are expanding the reach of Dolby Atmos Music by enabling a more immersive way for people around the world to enjoy their favorite songs and albums.”
Music Business Worldwide