Ticketmaster has launched a new Livestream ticketing service, following what the Live Nation company cites as the “success of livestream campaigns” from the likes of Niall Horan and Dua Lipa.
The ticketing firm says that its streaming dedicated ticketing platform, which launched in 2020, has experienced an explosion in virtual ticket sales.
The platform operates in over 10 languages and 135 currencies and has already sold tickets for virtual events to fans in more than 180 countries.
Most recently, the platform sold over 125,000 tickets to a virtual performance in the UK by Niall Horan, with fans in more than 150 countries tuning in. The event was streamed by live-stream firm Driift.
Ticketmaster also cites successful livestream shows by RBD, Megan thee Stallion, Mika, Glass Animals, Biffy Clyro and Dermot Kennedy.
The company says that its expanded platform will build on these successes by providing a “global and cohesive offering to artists for their virtual events, maximising Ticketmaster’s expertise, marketing and reach on a worldwide scale”.
David Marcus, now EVP of Global Music, will head up the Global Music Team working with Sam Isles, SVP of Artist Services, on the ticketing platform.
“The beauty of virtual shows is that we’re seeing global viewing – performances in London or LA are selling tickets to fans in New Zealand, Spain or Singapore, it’s revolutionising the way artists can connect.
David Marcus, Ticketmaster
“The live experience is the ultimate moment of connection between an artist and fan, and it’s our job to power these moments,” said Marcus.
“Now with this expansion, our offering is a global one-stop-shop run by a global team with local expertise. Our mission is to work with artists to make it as easy as possible for fans to experience the live music they love.”
Added Marcus: “Our technology quickly pivoted to selling streaming tickets at scale, and the acceleration in artists going virtual to engage has been remarkable, so too is the readiness of fans to pay to access their favourite artists in this way.
“The beauty of virtual shows is that we’re seeing global viewing – performances in London or LA are selling tickets to fans in New Zealand, Spain or Singapore, it’s revolutionising the way artists can connect.
“Nothing will replace the live experience, but this represents a new form of entertainment with its own rewards, and it’s definitely something that will remain for years to come.”Music Business Worldwide