Ticketmaster has hired music industry veteran David Marcus to head a newly-formed music division in North America.
As EVP, Head of Music, Marcus will oversee Live Nation’s artist services operation OnTour, the Venues & Promoters ticketing segment and club ticket platform TicketWeb.
He will be tasked with bringing products to market developed specifically for the live music industry and artist community.
The new division is built to support the entire range of needs within the music vertical, from iconic clubs to large stadium tours.
In addition to ticketing services, the group will also provide pricing, analytics, marketing and identity products and services at every stage.
Marcus’ appointment marks a return to Ticketmaster – he first joined in 2005 to build OnTour, and helped develop the first versions of ticketing products, including Platinum and VIP tickets.
Prior to joining Live Nation, Marcus was Chief Commercial Officer at ScoreBig, overseeing product, marketing, sales and strategic partnerships.
Before that he held leadership roles at Warner Music Group, Warner Brothers Records, and was a founding legal associate of Entertainment and Intellectual Property Group Company.
Marcus reports directly to Jared Smith, President, Ticketmaster North America, who said: “This new division will better position Ticketmaster to leverage our unique assets against the specific needs of the music ecosystem.
“We’re building a team here that can help an artist and the first set of clubs they play in, and grow with them all the way to theaters, arenas and stadiums.
“We believe David’s successful history of working with artists, fans, and technology gives him the ability to guide our investments to ensure we provide the most comprehensive solutions for all the various players in the live music lifecycle.”
jared smith, ticketmaster
“We believe David’s successful history of working with artists, fans, and technology gives him the ability to guide our investments to ensure we provide the most comprehensive solutions for all the various players in the live music lifecycle.”
Marcus added: “I couldn’t be more excited to rejoin Ticketmaster.
“I’ve spent my entire career developing products and businesses that connect fans more closely with the artists they love, and I’m passionate about the opportunity to continue that work here.
“We’re going to redefine the ticket buying experience in a way that makes it more rewarding to be a fan, helps artists build bigger and more dynamic touring careers, and ensures that our client venues and promoters have cutting edge tools and technology to generate outsized returns on their live events.”
david marcus
“We’re going to redefine the ticket buying experience in a way that makes it more rewarding to be a fan, helps artists build bigger and more dynamic touring careers, and ensures that our client venues and promoters have cutting edge tools and technology to generate outsized returns on their live events.”
Music Business Worldwide
