Ticketmaster expands reach with launch in Switzerland

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Ticketmaster has today announced it will be launching in Switzerland, increasing its presence to 30 countries.

Live Nation-owned Ticketmaster is the world’s biggest ticketing company with more than 530 million primary tickets processed annually.

The Switzerland launch will see a new strategic partnership between Ticketmaster and local ticketing firm, tixtec, headed up by industry veteran George Egloff.

Mark Yovich, President of Ticketmaster International, commented: “We are excited to bring Ticketmaster to Swiss fans, introducing greater levels of service and choice in the ticketing sector in Switzerland and providing fans seamless access to our worldwide marketplace of events.

“Ticketmaster is the global leader in ticketing and to be part of the team that is bringing its technology and service to Switzerland is truly an honour..”

George Egloff, Tixtec

“Working with George Egloff and his team brings together our global experience with his invaluable understanding of the Swiss ticketing and live entertainment sector.”

George Egloff, CEO of tixtec, commented: “Ticketmaster is the global leader in ticketing and to be part of the team that is bringing its technology and service to Switzerland is truly an honour.

“The collaboration represents a huge milestone in live entertainment, and will significantly benefit Swiss fans, venues, sports clubs and event organisers alike.”Music Business Worldwide

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