Ticketmaster has swooped to buy Brussels-based Belgian ticketing company Sherpa.be.
Sherpa will now join the Ticketmaster Belgium team, which launched earlier this year. As part of the deal, Hubert Laterre will remain within the group, as Chairman of Ticketmaster Belgium. He will work alongside Didier Decaestecker, who was appointed as MD of Ticketmaster Belgium in January 2014.
Founded in 2000 by Hubert Laterre, Sherpa is the official ticket agent for a wide range of live events, theatres, and festivals in Belgium, with clients including large promoters such as Studio 100, Music Hall Group and Live Nation.
Hubert Laterre said: “This is a great moment for Sherpa.be. Joining the most innovative ticket agent is the ultimate reward of years of work led by a team of dedicated professionals. Thanks to Ticketmaster, we will be able to explore new opportunities. I’m really looking forward to being part of the team as we enter this new phase of the company.”
Didier Decaestecker, Managing Director at Ticketmaster Belgium, said: “This is a very exciting first year for Ticketmaster Belgium as we continue to expand our offering in the country.”
Mark Yovich, President of Ticketmaster International, commented: “With operations in 13 European countries, this expansion in Belgium is another strategic step for Ticketmaster International as we continue to provide the most innovative products and services in the ticketing industry.
“We are pleased to be welcoming Hubert and look forward to working with the Sherpa.be team going forward.”Music Business Worldwide