UK-born ticketing platform and livestream platform DICE is expanding into the direct-to-fan merchandise business with the launch of Merch On DICE.
DICE says that it’s partnering with “leading” merchandise specialists to offer the new service.
Central to DICE’s new merch proposition is that artists will be able to run exclusive, limited-run ‘product drops’ in the lead up to a show which will only be available to fans attending the artist’s live shows and/or live streams.
Fans will be able to order limited edition artist products, receive notifications and updates in the run-up to the gig all within the DICE app.
Merch on DICE will let fans collect their merchandise at the show or get it delivered to their home.
DICE has worked with artists and events such as A$AP Rocky, BICEP, Nick Cave and Primavera Sound Festival.
The company’s app offers a ‘Discover’ feature that displays personalized gig and event recommendations for its users.
DICE is live in the UK, US, France, Italy, Spain, India and Australia.
The platform introduced high-quality live streaming to its platform last April.
DICE has since showcased over 5,000 livestreams, sold tickets in 146 countries and has worked on exclusive live streams for the likes of Kylie Minogue, Nick Cave and Lewis Capaldi.
“We’ve built a beautiful direct to fan, mobile-only shopping experience specifically for live events, making it easy for fans to quickly order limited edition products that they can pick up at the venue or get delivered to their home.”
Phil Hutcheon, DICE
Phil Hutcheon, CEO of DICE said: “We’ve built a beautiful direct to fan, mobile-only shopping experience specifically for live events, making it easy for fans to quickly order limited edition products that they can pick up at the venue or get delivered to their home.”
Hutcheon added: “In an increasingly virtual world, the need for physical memories are more important than ever.
“The success of live streams has propelled the demand for limited-edition, rarer apparel, in particular.
“Merchandise will always have a deeply emotional draw on fans – it’s intrinsic to the live experience – and we want to make it better. We’re bringing artists and fans closer through merch on DICE.”Music Business Worldwide