International music management and entertainment company, Three Six Zero, has promoted Tiffany Yu to VP Digital Innovation, effective immediately.
In her new role, Yu will continue to lead digital marketing and strategy for Three Six Zero clients, leveraging new technologies and practices to re-invigorate social strategies.
She’ll also build and sustain relationships in the innovator, VC and start-up sectors, and lead the e-sports initiatives within Three Six Zero.
Yu joined Three Six Zero in 2014 as Head Of Digital, overseeing digital teams and strategy across over forty clients including Calvin Harris, Frank Ocean, deadmau5 and Korn.
Prior to joining Three Six Zero, Yu was Digital Marketing Manager at Red Light Management, where she worked on campaigns for artists including Lionel Richie, Steve Angello and Giorgio Moroder.
“Tiffany’s relationships and influence within the VC and technology community have been hugely beneficial to our clients and us as a company. We are looking forward to crafting the future of Three Six Zero together.”
Mark gillespie, three six zero
Three Six Zero CEO Mark Gillespie said: “Tiffany is an extraordinary executive and we are proud to promote her into this new role.
“Her relationships and influence within the VC and technology community have been hugely beneficial to our clients and us as a company. We are looking forward to crafting the future of Three Six Zero together.”
Yu added: “Three Six Zero is an incredibly forward thinking environment which continues to expand in every capacity.
“This enables us to take the newest technologies, and work them alongside different verticals and interests of our clients.
“With our varied roster we’re able to find innovative ways to open first opportunities in e-sports, VR, and optimise current digital platforms.”
Music Business Worldwide