Three Six Zero, the multimedia talent management company whose roster includes Calvin Harris, Tiësto, Will Smith, Jada Pinkett-Smith and Jaden Smith, has inked a global partnership with La Industria Inc to develop Latin hitmakers across the world.
Operating via Three Six Zero’s International division, the partnership will see the firm work hand-in-hand with La Industria to build the careers of artists such as Nicky Jam, Manuel Turizo, Chocquibtown and Mati Gomez among others.
The alliance has already borne success: Nicky Jam recently starred in Will Smith vehicle Bad Boys For Life, which was a No.1 box office hit. Nicky Jam and Daddy Yankee track, Muévelo, appeared on the movie’s soundtrack.
Three Six Zero, which runs offices in Miami, Los Angeles, London and Tokyo, works with talent from across music, movies and TV. Its roster that also includes Willow Smith, Louis Tomlinson, Shameik Moore, Brady Corbet and Emil Nava.
TSZ’s team includes founder Mark Gillespie plus Miguel Melendez – who has guided the career of Will Smith and the Smith Family for over 20 years – and Lorenzo Braun, a 20-year industry veteran with vast artist and music business development experience in the US, Europe and Latin America.
La Industria Inc, based in Medellin, Colombia, is run by CEO Juan Diego Medina – a 33-year-old entrepreneur who has been recognized by Billboard Magazine as one of the most influential entrepreneurs in the global music industry.
Will Smith said: “Ever since I first touched down in Miami, I’ve loved Latin music and the culture. As I’ve gotten closer to my boy Nicky Jam and the whole La Industria family over the past few years, my appreciation for Latin entertainment has only grown. I’m excited to launch a partnership like this to help artists reach their full potential globally”.
Nicky Jam said: “Working with Will has been one of the greatest experiences of my life, It’s an honor and a pleasure to be part of this great family”.
Lorenzo Braun said: “This critically important partnership between our companies comes as a full circle moment in the long standing relation between both artists and management teams. I’m thrilled to continue working closely with Juan Diego and the talented team at La Industria.”
Juan Diego Medina said: “Lorenzo and Miguel have been great supporters of La Industria’s vison through the years, this alliance will strengthen our relationship further and open up even bigger opportunities for our artists”.
Miguel Melendez said: “Juan Diego has shown us how it should be done in the Latin space without sacrificing art or integrity. We are excited to join forces and make our creative and strategic village stronger.”
Mark Gillespie said: “This important strategic alliance reinforces Three Six Zero’s commitment to Latin music and will turn La Industria into a key partner to our fast growing International division”.
[Pictured L-R: Lorenzo Braun (President, Three Six Zero International), Juan Diego Medina (CEO, La Industria Inc), and Miguel Melendez (Partner, Three Six Zero)]Music Business Worldwide