These are the shows Spotify hopes can pull you away from Netflix

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Spotify has revealed the 12 original video shows that it will launch on its platform in 2016. And although watching them will mean users will be turning off streaming tracks, they have a heavy music focus.

Spotify currently offers video to free and premium users in 4 markets – US, UK, Germany and Sweden – on both iOS and Android devices.

“We are developing original content that is rooted in music, pop culture, and animation that is driven by the passion and sense of humor of our audience,” said Tom Calderone, Global Head of Content, Spotify.

“We are working with artists, producers and partners who understand that the Spotify audience has a strong connection to artists and wants to go deeper into their worlds, see their performances and expressions, and hear their stories.”

This original video programming slate is centered around three main themes – music performances, music profiles and music culture.

The following shows, described in Spotify’s own words, are in development for Summer/Fall 2016:

  • Rush Hour – Two hip-hop artists (one legend, one young buck) are picked up in a van during the height of LA rush hour.  As they drive to an undisclosed location they must come up with a remix or mashup of one of their well-known tracks. Once done, they arrive at the downtown LA parking lot stage of Russell Simmon’s new company All-Def Digital, where they perform their new collaboration (as well as other songs) before a crowd of raucous super fans.
  • Landmark – Comprised of exclusive interviews, archival footage, and unique multi-media elements, each episode of Landmark brings to life the story of an important moment or movement in music history.  Each installment is accompanied by a long-form podcast giving in-depth analysis of specific tracks.
  • Drawn & Recorded – Featuring narration from Oscar-winner T-Bone Burnett and stunning animation from Drew Christie, each episode of Drawn & Recorded tells a remarkable anecdote from music history.  The stories will range from introspective to comic, and feature artists from across the music spectrum.
  • Life in Short – Life in Short is an anthology series celebrating music’s most enigmatic artists.  Each 24-episode season covers a single artist and each sub-2 minute episode uses a different narrative device (animation, documentary, tribute performance) to highlight one key aspect of the artist’s life. Episodes will run the gamut from funny to inspiring, to somber.  Each episode is designed to live on its own but, if watched as whole, the series will provide unique insight into the subject.
  • Trading Playlists – Two celebrities trade Spotify playlists for a day, in the process discovering new music, learning a bit about each other, and highlighting all the ways music is tied to identity and culture.
  • Singles – Shot in Spotify’s brand new, state-of-the-art music studio in NYC, this series gives viewers fly-on-the-wall access to artists as they record new takes on their most well-known songs. SINGLES will have a super-intimate, almost “low-fi” feel.  While the series will have a consistent look, visual elements will be tweaked to align with each artist’s sensibilities.
  • Rhymes & Misdemeanors – In each episode of this true crime series, we profile a notorious crime from the music world.  From the PCP-fueled cannibalism of rapper Big Lurch to the murder-for-hire plot hatched by the singer of metal band As I Lay Dying, we’ll get the full story of how some of music’s biggest and most promising acts went tragically down the wrong path.
  • Ultimate/Ultimate – From Academy Award winner Tim Robbins comes Ultimate/Ultimate – a comedic, mockumentary series following several passionate (but modestly talented) people competing in a competition to become the next great EDM star.  From pint-sized phenom DJ Sparkle, to frat brothers channeling their inner Daft Punk, the series explores the hilarious, endearing and absurd lengths people will go to to pursue their musical passions.
  • Generations – In this unique performance series, two generations of hip-hop stars come together to create new versions of their most notable songs.  Each installment of the series will feature musical performance along with documentary segments about the experience..
  • Public Spaces – Each installment of PUBLIC SPACES features a notable act performing in one of the world’s great public spaces.  Whether it’s Macklemore in Union Square, or A$AP Rocky at the Brandenburg Gate this series will redefine “music for the masses.”
  • Flash Frame – Flash Frame is Spotify’s rejuvenation of the music video format.  Once a month an A-list act will perform at Spotify’s New York City office.  The show will be captured on video.  After the fact, additional visual assets will be sourced, shot or created (animation, archival footage, additional video production, etc.) and intercut with one of the performed tracks to build a narrative around the song’s theme.  Music video directors, animators, CG artist and other creative trendsetters will be tapped to help craft each distinctive episode.
  • Focus On… – FOCUS ON is a data-driven performance series that lives at the intersection of music, culture and SpotifySpotify will identify a popular band in a key market, and have them play an exclusive show for Super Fans sourced throughSpotify’s data. In addition to the performance, each 5-segment installment features segments profiling the fans and the music culture of that particular locale.

Music Business Worldwide

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