The Who manager Bill Curbishley launches Trinifold Sports Management

Legendary music manager Bill Curbishley has launched a new sports management agency called Trinifold Sports Management (TSM)

This new company, conceived by Curbishley and Golfing4Life founder, Jimmy Byers, says that it “will nurture and manage the sporting stars of tomorrow by supporting young athletes and providing sporting and life opportunities to create stars of the future”.

Curbishley’s expansion into sports follows other recent sports division launches from management firms like TaP and Milk & Honey.

Bill Curbishley has guided the career of rock legends The Who for the last 50 years, as well as managing Judas Priest, UB40, Robert Plant and Jimmy Page. Curbishley also produced iconic Mod film Quadrophenia and most recently The Railway Man.

Byers formerly ran the not-for-profit Golfing4Life (G4L), a philanthropic platform designed to nurture young talent by providing access to educational facilities to assist with time management along with tournament expenditure, High-Performance coaching, masterclasses with elite sportspeople and life education and perspective through their affiliation with the Teenage Cancer Trust.

Investors in TSM include entrepreneurs Tim and Andrew Harman with other partnerships to be announced in the coming months. The siblings were behind British IT giant Annodata.

TSM’s affiliation with Teenage Cancer Trust, the charity set up by Roger Daltrey and life presidents and founders of the Teenage Cancer Trust Dr Adrian Whiteson OBE and Myrna Whiteson MBE, will “be a key tenet of the organisation” according to a release announcing the new agency.

The Trust’s work will be given a new platform via player apparel and a planned series of fundraising events to highlight the difference it can make to young people living with cancer.

Concentrating initially on golf, the new company plans to expand into other sports such as boxing, football and tennis.

Curbishley has been a trustee of West Ham and Newham Boxing Club for many years and is the older brother of British footballing legend Alan Curbishley.

TSM are based in London with elite training camps for their players in France, Spain and Dubai. The agency has also partnered with the Goodwood, where its players are granted access all year round.

Twelve young future golfing stars including 2019 Walker Cup players Tom Plumb & Tom Sloman, MENA Tour winner David Langley and Portuguese amateur champion Harry Goddard will join the TSM roster as well as 2021 Curtis Cup, Walker Cup and NCAA collegiate players.

“It’s vitally important to give talented youngsters a clear road to achieve their potential. If after 100% effort they succeed, it’s wonderful.”

Bill Curbishley 

Bill Curbishley said: “It’s vitally important to give talented youngsters a clear road to achieve their potential. If after 100% effort they succeed, it’s wonderful.

“Should they fall short they can still walk with their heads held high knowing they had the opportunity to give their all.”

“We believe in giving our players every opportunity to become established European Tour professionals.

Jimmy Byers

Jimmy Byers added: “Young golfers will no longer be seen as a commodity, our players will have the security of a complete support network.

“We believe in giving our players every opportunity to become established European Tour professionals.”Music Business Worldwide

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