Sony-owned distribution and services company The Orchard has rolled out a new set of features for its mobile app OrchardGo, which is now available on both iOS and Android.
The additional features will enable artists and their teams to strategically release new music based on an artist’s “social landscape”.
Originally launched in 2019, the app previously allowed labels distributed by The Orchard to view playlist placements in real time, in addition to performance data, and pinpoint markets with key fan demographics.
The app now allows artists to view social engagement insights and market visibility compared to other artists.
Artists can also control social platforms via the app, which also monitors fan’s top interactions in algorithmic order through social posts, hashtags, follower count and geography.
The app also actively monitors and alerts users to view social media trends – indicating when and why artists are trending.
“The Orchard is always working to empower the creative community by providing the best products and services in the market.”
Jacob Fowler, The Orchard
“The Orchard is always working to empower the creative community by providing the best products and services in the market,” said Jacob Fowler, Chief Technology Officer, The Orchard.
“The latest OrchardGo features shift from the apps in the marketplace that are focused on sales metrics and playlisting, to instead allow artists to find and directly engage with their fans.
These features enable artists and their teams to develop more intricate promotional strategies for releases, making the possibility of reaching new audiences endless.”Music Business Worldwide