The Orchard has hired Jessica Phelps as General Manager, Nashville.
Phelps joins from Q Prime Management, where she was Head of Sales in the label services department.
As head of The Orchard’s Nashville team, she will lead strategy, development, label management and marketing for key Orchard artists and labels in the market.
The role also focuses on heightening and maintaining relationships with accounts and clients across a variety of genres, as well as attracting, signing and retaining new talent.
At Q Prime, Phelps spearheaded retail promotion, sales strategy, and distribution operations for artists such as Metallica, Dawes, Cage The Elephant, Gillian Welch & David Rawlings and Marty Stuart.
Previously, she was Sales Director at Mom+Pop Music, and also worked at The Orchard before as Director of Retail Marketing.
In her new role, Phelps will report to The Orchard’s COO Colleen Theis, who said: “We’re super proud to welcome Jess back to The Orchard family.
“jess is a highly experienced executive with a strong network, a strategic vision and a clear understanding of where the industry is headed.”
colleen theis, the orchard
“She is a highly experienced executive with a strong network, a strategic vision and a clear understanding of where the industry is headed.
“As an established and respected member of Nashville’s independent music community, she will be a force for our labels and artists.”
Phelps added: “The Orchard is home to so many amazing labels and artists; it’s an honor to rejoin the company.
“I look forward to working with their impressive staff and roster, and helping grow The Orchard’s relationships with Nashville’s creative community.”
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