The rise of independent artists continues to be big news in the music business – and The Orchard knows it better than most.
The Sony-owned distribution and services company has worked in partnership with the likes of Korean superstars BTS and UK-based BRIT Award winner Jorja Smith in 2018 – who, in conjunction with their management houses, both release records without a traditional label.
Now, The Orchard has responded to the increasing presence of independent acts with a new division headed up by Tim Pithouse.
Pithouse joins The Orchard as Global Head of Artist & Label Services effective November 1, 2018 – moving over from his prior role as General Manager, International Marketing and Artist Development at Sony Music Australia.
In practical terms, Pithouse will head up a division which, for an enhanced fee, will offer Orchard-affiliated independent artists and labels a more holistic set of global services – including the likes of radio promotion and traditional PR – when compared with the company’s standard client agreement.
Pithouse will be based in New York and report to The Orchard’s CEO, Brad Navin.
The Orchard says that Pithouse will ‘establish a presence for his team in all key markets, and leverage his expertise in developing and marketing artists internationally to collaborate closely with creators, set release goals, and execute impactful sales and marketing campaigns across The Orchard’s global network’.
“I look forward to working with the many skilled executives at The Orchard around the world to build a fantastic new artist-focused division that further expands the company’s global service offerings.”
Tim Pithouse (pictured), The Orchard
Said Pithouse, “I look forward to working with the many skilled executives at The Orchard around the world to build a fantastic new artist-focused division that further expands the company’s global service offerings.
“My focus is on building careers and driving artist awareness internationally, and I look forward to helping provide The Orchard’s artists and labels with highly effective, efficient and creative solutions for reaching fanbases worldwide.”
Pithouse began with Sony Music in 2006 as a digital services account manager and over the years has held a number of roles in marketing and artist development within the company.
Over his career he has played a key role in the Australian campaigns for artists including Alicia Keys, Amy Shark, Calvin Harris, Daft Punk, David Bowie, Future, George Ezra, Khalid, Mark Ronson, P!nk, RÜFÜS DU SOL, Travis Scott, Tash Sultana and many others.
Prior to joining Sony Music, Pithouse held roles at EMAP Australia, Next Publishing and Granada in the UK.
He completed a Masters in Arts Management from the Australian Institute of Music.Music Business Worldwide