The Orchard has hired Chris Hardy as Country Manager, Canada.
In his new role, Hardy will lead The Orchard’s expanded Canadian operations, overseeing a newly-established team in Toronto that is focused on further growing the company’s business in the country.
He is responsible for driving regional strategy, as well as artist and label management, acquisitions, physical and digital sales, and business development.
Hardy joins The Orchard from Sony Music Canada where he was Director of Distributed Labels.
Prior to Sony, Hardy worked as an Account Executive for Universal Music Canada, and as part of the sales team at Warner Music Canada.
The Orchard’s COO Colleen Theis, to whom Hardy reports, said: “We are very proud to have Chris lead our expansion in Canada.
“We are very proud to have Chris lead our expansion in Canada. He has a wealth of sales and distribution experience.”
colleen theis, the orchard
“He has a wealth of sales and distribution experience, including his leadership of an impressive distributed label business within Sony Music Canada.
“Now, he is bringing that local expertise to bear alongside The Orchard’s distribution platform, toolset and global sales and marketing staff to empower Canada’s independent labels and artists.”
Hardy added: “I am excited to be working with Colleen and The Orchard team.
“I am excited to be working with colleen and the orchard team. both the platform and the people are industry leaders.”
“I have been working very closely with The Orchard over the past two years and what quickly became obvious to me is that both the platform and the people are industry leaders.
“The combination of global reach and team allows us to simplify our label partners business internationally with best in class service.”
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