The Orchard appoints Mona Fimreite International Sales And Marketing Director for Europe

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The Orchard has appointed Mona Fimreite as International Sales And Marketing Director, Europe.

Fimreite joins from Oslo-headquartered distributor Phonofile, which was bought by The Orchard last year, where she led marketing efforts.

In her new role, Fimreite will work with European sales and marketing teams to drive key releases and ensure collaboration across the company’s 10 marketing offices in the region.

Fimreite is a nine-year veteran of the international music business, having worked in both the major and independent sectors, with a broad background in software development and computer science.

After five years working in digital marketing and e-commerce, she joined Sony Music Norway where she was involved in the launch of global playlist engine brand Filtr.

While there, Fimreite worked on local marketing campaigns for artists such as Foo Fighters, Michael Jackson, Beyonce, Justin Timberlake and One Direction.

After joining Phonofile in 2013, she developed the company’s internal and external marketing and analytics toolset.

“Mona’s analytical approach, combined with her passion for music and understanding of fan behaviour, makes her natural-born for this role.”

colleen theis, the orchard

The Orchard’s Chief Operating Officer, Colleen Theis, said: “Mona’s analytical approach, combined with her passion for music and understanding of fan behaviour, makes her natural-born for this role.

“She is focused on driving success for our artists and labels. We are confident her vision and leadership will lead The Orchard to an even higher level of success.”

“I look forward to my new role, where I can focus on building the best services possible and enabling creatives to reach their full potential.”

mona fimreite

Fimreite added: “The Orchard is a true leader in digital distribution, empowering artists and labels as a trusted global partner for over 20 years.

“I look forward to my new role, where I can focus on building the best services possible and enabling creatives to reach their full potential.”

Music Business Worldwide

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