Based in Johannesburg, Makhunga will report directly to Mike Smith, Global President of Downtown Music Services, a division of Downtown that offers bespoke distribution, publishing administration, marketing and finance solutions to creators.
Her appointment is effective immediately.
In her new role, Makhunga has a remit to “optimize the company’s business development in the region” by “leveraging the expertise, services and technology at Sheer to provide increased value for African creators”, says the company.
Sheer also says its focus is to “fully embrace and enable” a growing demand for African music, and to improve its accessibility, commercial opportunities and global reach.
Sheer was established in 1996.
Makhunga’s hiring follows the June 2021 appointment of Sheer Founder David Alexander to Senior Vice President, New Markets, at Downtown Music Holdings.
Makhunga joins Downtown Music Services from her previous role of Station Manager of 947, a commercial regional radio station in South Africa.
Hr career began at coastal brand East Coast Radio, which then led to roles at KFM 94.5 in the Western Cape, Vuma FM in Kwazulu Natal and Group Music Manager at Primedia Broadcasting.
“Thando is a proven executive who has an amazing track record.”
Mike Smith, Downtown
Mike Smith, said: “Thando is a proven executive who has an amazing track record in the radio industry, strong links with artists and labels and is highly thought of throughout the wider African music industry.
“Her experience, energy and insight will be a major asset for Sheer Publishing Africa and she will play a major role in consolidating the company’s reputation as a market leader and expanding its already excellent expertise, services and technology.”
“At our core, we nurture, curate and protect the artistic legacies of some of the best creators in Africa.”
Thando Makhunga, added: “I’m thrilled to be taking this new role at such an exciting time for Downtown Music Services and Sheer.
“The opportunity to shape, support and enable increased growth for clients with improved offerings is exhilarating and rewarding.
“At our core, we nurture, curate and protect the artistic legacies of some of the best creators in Africa and that is an honour”.Music Business Worldwide