Tencent Music Entertainment (TME) has entered into a strategic partnership with Japanese animated movie studio and distribution company, CoMix Wave Films (CWF).
CoMix Wave Films is known especially for the works of Makoto Shinkai and Jiro Tsunoda.
According to TME, Makoto Shinkai Studio, which is an emerging animation studio under CWF, “has drawn the attention of Chinese animation fans” for its works such as Your Name and Weathering With You.
Under this new partnership, the original soundtracks from 17 popular animated movies, including 5 Centimeters per Second and The Garden of Words, both directed by Makoto Shinkai, will go live on TME’s music platforms, including QQ Music, Kugou Music, Kuwo Music and WeSing.
As part of TME’s efforts to enhance its presence in the world of Japanese ACG (Anime, Comic and Games) music, the company also signed a deal with Japanese record label Being in March 2020.
TME ended 2019 with 39.9m paying music users worldwide.
“With years of experience and accumulated expertise in digital music, TME will help CWF accelerate its digital transformation.”
CoMix Wave Films
CWF said: “TME has over 800 million monthly active users across several leading Chinese digital music and entertainment platforms, each of which boasts a huge user base of young people that offers a great environment to provide a deeper understanding of Japanese culture as embodied by music.
“With years of experience and accumulated expertise in digital music, TME will help CWF accelerate its digital transformation.
“By leveraging TME’s proven capabilities in promotion and distribution of digital music and entertainment works, CWF expects to offer animated music fans a diversified lineup of content and experiences, unleashing the unlimited power of music.”
Music Business Worldwide