Tencent Vice President Andy Ng will deliver a keynote speech at Midem 2017 as the Shenzhen-based media company eyes global expansion.
This year, Tencent plans to expand in other Southeast Asian territories and is also exploring a launch in India.
Tencent owns the profitable QQ Music streaming and download platform.
It also has a controlling stake in two of China’s biggest digital music services – KuGou and Kuwo – via a merger with the service’s former owner, China Music Corporation.
Tencent formed a new company with China Music Corporation called the Tencent Music Entertainment Group in July last year in a deal worth $2.7bn.
Since then, Tencent has renewed its exclusive distribution deal with Sony Music, joining prior agreements with Believe Digital and Warner Music Group.
Ng’s keynote at Midem in Cannes, that takes place from June 6 – 9, will outline the strategy for QQ and explain how to tap into the unlocked potential of the China’s 650 million strong online user base.
QQ Music operates with a unique incentive-based pricing strategy and its listenership now includes some 10 million users who have signed up for its paid music services – around 55% of the total market in China.
The speech will cover what lies in store for the music streaming service, as well as Ng’s perspective on monetisation of the listening audience in this market, focusing on music legislation in China, developing trends in the digital music market, and how to cooperate with digital music platforms.
“We’re delighted to welcome Andy Ng as keynote speaker for Midem 2017. Midem is committed to providing its clients with access to companies and individuals who are shaping the future of the music industry.”
Jérôme Delhaye, reed midem
Jérôme Delhaye, Director of Entertainment at Reed MIDEM, said: “We’re delighted to welcome Andy Ng as keynote speaker for Midem 2017.
“Midem is committed to providing its clients with access to companies and individuals who are shaping the future of the music industry.
“The insight Andy Ng brings on the Chinese music market will be invaluable for the audience of industry professionals.”
Ng added: “Being the Vice President of Tencent Music Entertainment Group, I’m very honoured to attend Midem this year on behalf of the Chinese digital music industry.
“The Chinese domestic music market has made a great breakthrough in copyright protection and created many new business opportunities in recent years.
“The Chinese domestic music market has made a great breakthrough in copyright protection and created many new business opportunities in recent years. I’m expecting more communication and cooperation with different music labels, publishers and artists across the world.”
andy ng, tencent music entertainment group
“I’m expecting more communication and cooperation with different music labels, publishers and artists across the world.”
Alongside music streaming services, Tencent operates services including QQ, Weixin/WeChat for communications, Qzone for social networking, QQ Game Platform for online games, QQ.com and Tencent News for information, and Tencent Video for video content.
Tencent was founded in Shenzhen in 1998 and went public on the Hong Kong Stock Exchange in 2004.
Ng is responsible for all licensing and business related matters at Tencent Music Entertainment Group. He also manages marketing and PR activities for QQ Music.Music Business Worldwide