Taxi service Uber has struck a deal with Live Nation in the US that will allow concert-goers to book rides directly through the Live Nation concerts app.
The news comes just weeks after Uber inked a partnership with Spotify to let passengers play their selection of music through their driver’s car speakers.
Live Nation’s iOS and Android app will now feature an Uber presence, while the giant gig promoter is also creating special Uber pick-up/drop-off zones located close to main entrances of Live Nation Amphitheaters ‘to provide fans faster entry into concerts’.
New Uber users who book through the LN app are eligible for a $30 discount on their first ride.
“Offering the ability to request a safe and hassle-free Uber ride through our Live Nation app lets fans focus less on arrivals and departures, and more on their great live music experience,” said Mark Campana , Co-President North American Concerts, Live Nation Entertainment.
“We are thrilled to work with Live Nation to launch this first-of-its-kind partnership,” said Matt Wyndowe , head of product partnerships at Uber. “With this integration, music lovers from across North America will be able to connect with Uber and request a reliable ride at the touch of a button.”
The two companies added that they ‘plan to work together to offer additional incentives to those who use the app’.Music Business Worldwide
