Taylor Swift‘s company, TAS Rights Management, has filed applications to trademark her voice in the UK, the European Union, and Australia.
The new filings, spotted by MBW, follow three applications that the company submitted to the US Patent and Trademark Office (USPTO) in April.
Those US applications covered recordings of Swift saying “Hey, it’s Taylor” and “Hey, it’s Taylor Swift,” along with a photograph of her holding a pink guitar on stage.
In the UK and the EU, the company has also applied to register the stage photograph.
The Australian application, a sound mark for the phrase “Hey, it’s Taylor Swift,” was accepted by IP Australia on Monday (October 12), six days after it was filed.
The application has not yet been registered and is listed as “Accepted: In opposition period” on the Australian Trade Mark Search database.
IP Australia published its acceptance on the same day it accepted the application.
Anyone wishing to oppose a mark’s registration typically has two months from the publication of its acceptance to do so, according to IP Australia.
In the UK, TAS Rights Management filed a sound mark application with the UK Intellectual Property Office (UKIPO) on October 6.
The UKIPO record states that the mark “consists of the spoken words HEY, IT’S TAYLOR SWIFT.”
A second UK application, filed on October 7, covers an image.
Its UKIPO record states that the mark “consists of a photograph of Taylor Swift holding a pink guitar, with a black strap and wearing a multi-colored iridescent bodysuit with silver boots. She is standing on a pink stage in front of a multi-colored microphone with purple lights in the background.”
That wording matches the description of the stage photograph that TAS Rights Management submitted to the USPTO in April.
Both UKIPO applications are listed with the status “Examination.”
In the EU, the company filed a sound mark application with the European Union Intellectual Property Office (EUIPO) on October 6, followed by a figurative mark application on October 7.
The EU sound mark covers Swift saying “Hey, it’s Taylor Swift”.
The EUIPO record for the figurative application displays what appears to be the same photograph as the UK image application.
Both EU applications are listed as “Application under examination” on the EUIPO‘s eSearch Plus database.
All five applications list TAS Rights Management, LLC as the owner, and the Australian and EU applications are filed under Class 41 of the Nice Classification.
The services listed on the IP Australia record include “Providing information in the field of music and entertainment” and “Providing a website featuring non-downloadable audio recordings in the field of a musical artist and entertainer.”
Bird & Bird LLP is named as the representative on both EU applications and the UK image application, while the Australian record lists Phillips Ormonde Fitzpatrick as the address for service.
The Australian application and both UK applications claim a priority date of April 24, 2026.
That is the date on which TAS Rights Management filed its three US applications.
Under the Paris Convention, a trademark applicant has six months from a first filing to claim that filing’s date as the priority date for the same mark in other member countries.
The US filings also included a signed consent from Swift to register her “likeness (including but not limited to signature, voice and image) as a trademark or as a part of a trademark in the US and abroad.”
Intellectual property attorney Josh Gerben of Gerben IP, who first spotted the US filings, wrote in April that “attempting to register a celebrity’s spoken voice is a new use of trademark registration that has not been tested in court before.”
“By registering specific phrases tied to her voice, Swift could potentially challenge not only identical reproductions, but also imitations that are ‘confusingly similar,’ a key standard in trademark law,” Gerben wrote. “Theoretically, if a lawsuit were to be filed over an AI using Swift’s voice, she could claim that any use of her voice that sounds like the registered trademark violates her trademark rights.”
Swift is one of several music artists to have sought trademark protection for their voices in the US this year.
Lionel Richie filed four applications in June, each covering audio of him saying a phrase drawn from one of his songs.
The Backstreet Boys filed an application on June 24 covering the group saying “Hi, we’re the Backstreet Boys.”
In Europe, EFE reported that Swift’s EU sound mark application reached the EUIPO a day after Italian Prime Minister Giorgia Meloni filed a similar application.
Across the music industry, Sony Music had asked digital platforms to remove more than 260,000 AI-generated tracks impersonating its artists by the end of September, according to the Financial Times.Music Business Worldwide