Targa Sahyoun and Nick Steinhardt named Senior Vice Presidents of Creative at Capitol Records

Targa Sahyoun and Nick Steinhardt have been named Senior Vice Presidents of Creative at Capitol Records, the flagship label of Capitol Music Group (CMG).

The pair will report to CMG President Arjun Pulijal.

In their new roles, Sahyoun and Steinhardt will co-lead the label’s creative department, with Sahyoun overseeing music video and visual content production, and Steinhardt art direction, for Capitol’s full roster of artists.

Both executives are based at the company’s headquarters, the Capitol Tower in Hollywood.

Sahyoun was most recently Capitol’s Senior Vice President of Video Production, having first joined the label in 2014 as Senior Director of Video Production.

Career highlights during this period include producing the Mary J. Blige documentary, The London Sessions, producing the Emmy-nominated television special An Evening of Nostalgia with Annie Lennox, overseeing music videos for Halsey’s first 3 albums, and working on a number of Katy Perry’s music videos.


Sahyoun has also been creatively involved with Tori Kelly, Niall Horan, Calum Scott, Jon Bellion, Sam Smith, Alesso, Matteo Bocelli, Neil Diamond, Jennifer Lopez and Five Seconds of Summer.

Before joining Capitol, Sahyoun was Director of Video Production at Columbia Records in Los Angeles, having first joined the label in 2008.

She has worked on a creative level with AC/DC, Adele, Train, One Direction, and on the soundtracks to Glee.

Steinhardt, meanwhile, moves into his new role after heading his own creative design firm, 23in, and working at SMOG Design, a company owned by executive Jeri Heiden.

Steinhardt has been creatively involved with Paul McCartney’s McCartney III and III Imagined albums, as well as several programs for the artist’s concert tours.

Steinhardt has also worked on numerous projects for Tom Petty since 2008, on Katy Perry projects since 2013, and all five of Pink’s albums since 2008.

Other artists Steinhardt has worked with include Dashboard Confessional, Jimmy Eat World, City and Colour, and Deafheaven.

Sahyoun and Steinhardt join a raft of recent hires and promotions at Capitol.

In April, Phil Thornton was appointed Senior Vice President of Capitol Christian Music Group (Capitol CMG).

In March, Rebecca ‘Dimplez’ Ijeoma was named Senior Vice President, Digital Marketing & Content Development for Capitol Music Group (CMG), while in February, Jeremy Vuernick was promoted to President of A&R for CMG.

This followed Arjun Pulijal’s promotion to President of CMG at the start of the year.

“Visual creative is essential to the beating heart of every project.”

Arjun Pulijal

Arjun Pulijal, said: “I’ve been fortunate to work closely with Nick and Targa for many years, and I couldn’t be more thrilled that they are now co-heading Capitol Records’ Creative department.

“Visual creative is essential to the beating heart of every project — Nick and Targa are both artist-first creatives with experience and individual distinction that makes them uniquely poised to oversee the verticals that comprise a forward-thinking creative department.

“Together and in their respective areas of expertise, they will oversee a revitalized, cohesive creative team, responsible for innovative ideation and execution on behalf of Capitol’s artists and projects.”

“I’m excited to welcome and work alongside Nick in leading the best creative team in the business.”

Targa Sahyoun

Targa Sahyoun, said” “I want to thank [Capitol Music Group Chair & CEO] Michelle [Jubelirer] and Arjun for their continued support as we move into this new chapter together.

“I’m excited to welcome and work alongside Nick in leading the best creative team in the business and continue to serve our artists’ visions who endlessly inspire & fuel our creativity.”

“Very much excited for the collaboration ahead!”

Nick Steinhardt

Nick Steinhardt, added: “I’m extremely grateful to Arjun and [CMG Chair and CEO] Michelle for the opportunity to work even closer with this iconic label alongside Targa and a team I hold in such high regard.

“Very much excited for the collaboration ahead!”Music Business Worldwide

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