The 8.3% increase to Premium Individual in the UK marks the second time in 18 months that the Swedish streaming giant has raised prices by £1 in the market.
After announcing subscription price hikes in numerous markets outside the US earlier this month, Spotify now plans additional price hikes as it works towards sustained profitability. Spotify Co-President and Chief Business Officer Alex Norström told the Financial Times in a recent interview that price adjustments have become “part of our toolbox now” after maintaining flat … Continued