Splice

From Spotify, Universal numbers to new management at Apple Music… it’s MBW’s Weekly Round-Up

The biggest stories from the past week – all in one place…

Splice acquires Spitfire Audio for a reported $50m as it bets on AI music creation

Splice was valued at nearly USD $500m in 2021 after securing $55m in funding

Music making platform Splice adds mic feature to mobile app

The update allows songwriters and producers to record riffs, toplines, and new lyrics from their smartphones over “Stacks” made using Splice Create

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Splice, which hit nearly 350m downloads in 2024, reveals the fastest-growing genres on its platform

Splice was valued at nearly USD $500 million in 2021 after securing $55 million in funding

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Jeff Roberto joins Splice as SVP Marketing

Roberto's background includes chief marketing officer roles at Nodle and DistroKid

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Kenny Ochoa joins Splice as Senior Vice President of Content

Music industry veteran joins Splice from Snap

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Splice users can now use their own sound loops with AI-powered ‘Create’ engine

“Splice AI delivers human-made sounds that are compatible with the creator's original idea, which remains at the center of the creative process"

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Over 50 music companies join Roland and Universal in campaign to promote musicians amid generative AI growth

BandLab, the National Association of Music Merchants, and Splice are among the organizations that have signed on

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Music creation platform Splice unveils new mobile app experience, powered by AI technology

The company has partnered with rapper/producer Terrace Martin to showcase the mobile app's new features

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Splice just launched a new label that represents South Asian samples and sounds

Splice subscribers will now be able to access a variety of South Asian sounds and samples created by well-known artists from the region.

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Splice appoints David Ericksen as SVP of Product and Kevin Stewart as SVP of Engineering

Both executives will report to Splice CEO, Kakul Srivastava

Interviews

‘We’re in a renaissance for creativity. The things creators will be able to do tomorrow, they cannot do today.’

Splice CEO Kakul Srivastava on her ambitions for Splice, predictions for the music creator space, and her forecast for the impact AI will have on the music industry...

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Universal Music Group just launched a ‘secret’ sample service… for major label artists only 🤫

Usample is only accessible to major label affiliated artists

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Kakul Srivastava named new Splice CEO, as founder Steve Martocci transitions to new role

Joining the company from Adobe, Srivastava has served on the Splice Board of Directors since 2021

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After teaming up with SoundCloud, Splice partners with African music streaming service, Boomplay

Companies to introduce 'beat battle' and new series of sample packs and collections called 'Beyond Afrobeats'