News Nichal Sethi promoted to Head of SoundOn EMEA; Toyin Mustapha steps up to Head of Music Partnerships for UK, Ireland and SSA at TikTok TikTok promotes execs to key roles covering the UK & Ireland, EMEA, and SSA regions
Analysis TikTok’s parent has launched an AI music making app. What might this mean for the video platform’s music licensing talks? How might the launch of Ripple, an AI-powered music making app, play into the short-form video platform's future licensing negotiations