SoundOn

TikTok’s SoundOn touts success of viral hit ‘NOW OR NEVER’ by Tkandz and CXSPER

Three years after TikTok launched SoundOn, the music distribution service is giving record companies and music distributors a run for their money

News

Over 1 million artists have registered with TikTok’s SoundOn. Now it’s expanding into Germany.

The launch comes as TikTok reported reaching 25.7 million users in Germany.

News

TikTok’s SoundOn powers global release of Alan Walker’s new album with exclusive in-app experience

The partnership comes with a TikTok campaign featuring exclusive content and interactive experiences for fans worldwide

Analysis News

From GEMA’s copyright lawsuit against OpenAI to Hipgnosis’ $1.47bn ABS deal… it’s MBW’s Weekly Round-Up

The biggest stories from the past week – all in one place…

Analysis News

TikTok’s SoundOn is signing artists… and battling labels on the charts.

MBW Reacts is a series of analytical commentaries from Music Business Worldwide written in response to major recent entertainment events or news stories...

News

Nichal Sethi promoted to Head of SoundOn EMEA; Toyin Mustapha steps up to Head of Music Partnerships for UK, Ireland and SSA at TikTok

TikTok promotes execs to key roles covering the UK & Ireland, EMEA, and SSA regions

Analysis

TikTok’s parent has launched an AI music making app. What might this mean for the video platform’s music licensing talks?

How might the launch of Ripple, an AI-powered music making app, play into the short-form video platform's future licensing negotiations