Jason Jaesang Lee
News 2026 will be the year HYBE has to prove the value of its recent investments, CEO Jason Jaesang Lee said Analysis News HYBE is busy expanding beyond the world of K-pop, but a seemingly endless string of controversies is dragging down the company's public image News South Korean entertainment giant HYBE is bringing its "K-pop methodology" to Latin pop music News Deal includes expedited investigation processes and the establishment of a reporting hotline in South Korea News Del Real, known for his work with multiple Latin Grammy Award-winning rock band Café Tacvba, has already released his first single under the new label News Reacting to the court's decision, K-pop giant HYBE has praised the "wise ruling"