Advertising

YouTube ad revenues reached $10.3B in Q3 2025, up 15% YoY, as Shorts ‘now earn more revenue per watch hour’ than long-form content in the US

YouTube Shorts 'now earn more revenue per watch hour' than traditional YouTube videos, the company says

TikTok offers cheaper ads in race against social media rivals Meta, YouTube and Twitter (report)

FT report cites advertisers, industry bodies and brands

Spotify enables more artists & businesses to run audio ads as self-serve ‘Ad Studio’ moves out of beta and expands into 18 new markets

'Ad Studio marks the start of a new chapter.'

Spotify: ‘Our ads business is a real trigger for growth’

How ambitious is Spotify’s ad team?

Spotify partners with Nielsen to provide deeper ad analytics for brands

Nielsen Brand Effect to be adopted across multiple locations

Spotify tests unlimited ad skipping function

Feature to be rolled out globally

Spotify launches self-serve ad platform in the UK and Canada

Spotify Ad Studio first arrived in the US last year