The partnership has been ‘in the works for quite some time’ according to Symphonic, writing in a blog post on Tuesday (March 5).
Symphonic adds that it previously had integrations with Tencent, NetEase and Alibaba via other aggregators, but has now signed direct deals with the DSPs.
“The groundbreaking set of deals organized by MERLIN, Symphonic’s partner, will enable content from Symphonic to directly reach an estimated new audience of half-a-billion people – representing 90% of all digital music users in China – offering high-fidelity repertoire to paying service subscribers, and delivering low-fidelity versions to users of free-to-access ad-supported tiers,” said the blog post.
“This deal will also greatly expand the range and diversity of music legitimately offered in the Chinese market, and make music from the most successful and unique independent artists available legally in China for the first time.”
“China has always been a unique place to do business, often times questioned by skeptics but there is no question that the region is organizing itself to be a fruitful destination for musicians and creators.”
Jorge Brea, Symphonic
Jorge Brea, CEO of Symphonic said: “China has always been a unique place to do business, often times questioned by skeptics but there is no question that the region is organizing itself to be a fruitful destination for musicians and creators.
“I am pleased to have this integration finally be communicated after months of working in the background to ensure that our supply chain would make it efficiently into these DSPs.”
Symphonic recently launched a sync licensing division called Bodega Sync.Music Business Worldwide