US-based electronic and urban music distribution / label services company Symphonic Distribution has made three new senior hires in its Brooklyn office.
AJ Alvarez joins the company as Director of Client Marketing & Playlist Promotion after three years at VP Music Group, where she was Digital Sales Manager.
Teddy Tutson joins as Director of Video Strategy and was previously the manager of digital video and audience development at Fuse Media.
Rounding off the team is Jon Mizrachi, who joins as Senior Director of Sync Licensing, having spent 12 years at Carlin America music publishing in New York as Creative Director for synchronization licensing in film, television and advertising.
These senior appointments will allow Symphonic to expand its music and video distribution business, which started in 2006.
“Our artists and labels now have a best in breed marketing team in their corner.”
Nick Gordon, Symphonic Distribution
“Artists, labels, and managers now have a 100% independent, boutique solution for developing, marketing, and distributing their artists,” stated Nick Gordon, Chief Client Officer and GM of Symphonic’s New York office.
“No longer are the only options bare bones DIY or major label owned distributors, where artists and labels struggle for attention. With the addition of these senior hires to our growing team, our artists and labels now have a best in breed marketing team in their corner.”
AJ Alvarez added: “We’re applying comprehensive artist marketing principles to our approach at Symphonic.
“I look forward to making sure Symphonic artists and labels have access to all the tricks of the trade.”
“We are going beyond just playlist pitching – we connect all the dots, from data-driven social media campaigning and tour marketing to digital advertising, YouTube optimization and utilizing emerging technologies.”
Teddy Tutson added: “Video programming strategy and proper optimization is vital to maximizing exposure and ad revenue.
“I look forward to making sure Symphonic artists and labels have access to all the tricks of the trade.”Music Business Worldwide