Voice streaming startup Logcast has announced a new integration with Spotify‘s app that it says aims to provide artists with a new way to earn money from content on the platform.
As part of the integration announced by Logcast on Wednesday (November 30), the startup will let artists share short-form ‘talk content’ — such as “special announcements and behind-the-scenes moments from their music careers” recorded as voice notes in the Logcast app — with their Spotify listeners.
Logcast says that artists can opt to lock their content behind a paywall, requiring fans to pay to stream their audio.
Headquartered in Sweden, Logcast launched its app globally in November 2021. It reports to have attracted more than 15,000 creators in more than 60 countries and more than 150 million listeners.
Logcast says that its current investors include San Francisco-based VC firm Goodwater Capital, (an early investor in both Spotify and Facebook), as well as “global tech and entertainment executives” including Jonas Siljemark, a former President of Warner Music Nordics.
Logcast says that the new feature, which it notes will be powered by Spotify’s Open Access Program, will be available to creators exclusively through Logcast.
It will begin rolling out in Sweden in January, and is set to expand internationally during 2023.
Launched in 2021, Spotify’s Open Access Program lets publishers and platforms — who have subscribers elsewhere — make their subscription content available on Spotify.
With the Open Access Program, creators can continue delivering paid content to their existing paid audiences using Spotify.
“We’ve seen a massive demand from fans wanting to get access to intimate moments — the unscripted, unedited, raw and unfiltered moments from their favorite artists’ lives,” said Logcast co-founder, Johanna Hoof.
“We’ve seen a massive demand from fans wanting to get access to intimate moments — the unscripted, unedited, raw and unfiltered moments from their favorite artists’ lives.”
Johanna Hoof, Logcast
Added Hoof: “By enabling a new content format for music artists to monetize on Spotify, our aim is to help artists maximize their fan bases.
“Within Spotify, this content will be searchable and discoverable like any other song or podcast episode.”
Music Business Worldwide