Sony Music Publishing (SMP) has renewed its global publishing agreement with Latin Grammy–winning songwriter, producer, and artist Tainy.
The deal extends the company’s relationship with the Puerto Rican hitmaker, which began in 2005.
The news followsSMP’s global partnership announced in June with media company NEON16, founded by industry veteran Lex Borrero and Tainy.
Marco ‘Tainy’ Masís has spent a total of 118 weeks at No. 1 on Billboard’s Latin Producers chart, and has worked with the likes of Daddy Yankee, Wisin & Yandel, Jhay Cortez, Don Omar, Nicky Jam and Zion & Lennox.
His credited works have amassed over 28 million monthly listeners on Spotify, including tracks for Anuel AA (Adicto, 500m+ streams), J Balvin (Agua), and Spotify’s most streamed artist for 2021, Bad Bunny (Callaita, achieving nearly 1 billion total streams).
Tainy produced nine songs on Bad Bunny’s 2022 album Un Verano Sin Ti, including the singles Ojitos Lindos and Party.
On the day of its release (May 6, 2022), Un Verano Sin Ti helped Bad Bunny to become the all-time most-streamed artist globally on its platform in a single day, with his catalog racking up 183 million Spotify streams within 24 hours.
Tainy’s latest cuts include Yonaguni by Bad Bunny, Ley Seca by Jhay Cortez and Anuel AA, Oh Na Na by Camilla Cabello and Myke Towers, and La Fama by Rosalia and The Weeknd.
Beyond Latin America, Tainy has worked with artists including Cardi B (I Like It), Selena Gomez (I Can’t Get Enough), Dua Lipa (UN DIA) and Shawn Mendes (Summer of Love).
“I am grateful that my career has allowed me to reach new heights.”
Tainy
Tainy, said: “I am grateful that my career has allowed me to reach new heights not only on the artistic and creative side, but also on the business side – and I appreciate having such great partners on the publishing end.
“Excited for the next chapter with the SMP family.”
“Tainy is one of the leading songwriters, artists, and producers in music today.”
Jorge Mejia, Sony Music Publishing
Jorge Mejia, Sony Music Publishing President & CEO, Latin America and U.S. Latin, added: “Tainy is one of the leading songwriters, artists, and producers in music today.
“He also happens to be a fantastic human being – as humble as he is talented, I have seen firsthand how he works with other artists and brings out the best in them, while at the same time adding just the right touch to the production or song to make it a lasting global hit.
“As an artist, he continues to rack up success after success.
“We are truly honored to have Tainy be part of our Sony Music Publishing family and cannot wait to see what’s next in his stellar career.”
“Looking forward to continuing to make history together!”
Lex Borrero, NEON16
Lex Borrero, NEON16 CEO, said: “As Tainy’s trendsetting creative vision continues to expand to different sectors of the entertainment industry, we are happy to have partners that understand our vision for his career.
“Looking forward to continuing to make history together!”Music Business Worldwide
