‘Superfans must be made, not just mined.’ July 14, 2025By Music Business WorldwideSorry, you have hit your monthly limit of MBW+ articles! Subscribe or log in to gain unlimited access to all analysis and data on Music Business Worldwide, plus other member benefits. Subscribe LoginAnalysis United Kingdom MBW Views Sammy AndrewsRelated Posts $1bn and beyond: the importance of neighbouring rights in emerging markets I was a co-founder of IMPALA. It saddens me to see how rabidly anti-major it’s become. ‘If you’re serious about building fandom, you can’t just double down on the diehards, you need to start on the edges.’ Nothing will stand in the way of independents (and why the world’s first three-person indie unicorn is only a matter of time away)
‘If you’re serious about building fandom, you can’t just double down on the diehards, you need to start on the edges.’
Nothing will stand in the way of independents (and why the world’s first three-person indie unicorn is only a matter of time away)
