Sujata Murthy has been promoted to Executive Vice President of Media & Artist Relations at Universal Music Enterprises (UMe), the global catalog division of Universal Music Group (UMG)
In her role, Murthy will continue to be responsible for the label’s media department and will oversee press strategy and campaigns.
She will also work closely with artists, managers and estates across UMG’s roster, and play an integral part in expanding UMe’s corporate and executive initiatives.
Murthy will remain based in UMe’s Santa Monica offices, and reports to Bruce Resnikoff, President & CEO, UMe.
Since joining UMe, Murthy has developed and guided strategic campaigns for UMe’s marquee artists.
Murthy began her music career at Capitol Records, working with artists ranging from Radiohead to Skinny Puppy.
She transitioned to become the primary publicist for artists reissuing classic albums on CD for the first time, including Frank Sinatra, Peggy Lee, and Dean Martin.
She has received numerous accolades, including Korn Ferry’s Most Influential South Asian Women Executives in Media and Entertainment award, was included in ‘The 20 Most Powerful Indians in Hollywood’ list by Business Insider, and received the Visionary Award by The Women’s International Music Network.
She is also a board member or advisor to several non-profit organizations focusing on helping underserved and marginalized communities.
“Sujata is an invaluable member of my executive team.”
Bruce Resnikoff, said: “Sujata is an invaluable member of my executive team and she is someone who has earned the respect of our artists and their management teams.
“She has also built one of the best media teams in the industry and she continues to play an important role in developing and executing UMe’s successful release strategies for our artists.”
“I am truly honored to work with the incredible artists and catalog that are the very fabric of our musical heritage.”
Sujata Murthy, added: “I am truly honored to work with the incredible artists and catalog that are the very fabric of our musical heritage.
“I am excited to continue introducing classic albums and artists to the next generation through new platforms and technology helping continue their legacy.
“I am grateful to work alongside Bruce Resnikoff and the dedicated UMe team.”
The deal came just over two weeks after Sting sold his entire song catalog to Universal’s publishing division UMPG in a deal one expert industry source tells MBW reached a final acquisition fee north of $300 million.Music Business Worldwide