The recorded music market in Denmark saw 63% of its revenues come from streaming in the first half of 2014, according to new IFPI data.
Streaming pulled in 117 million Danish Krone (£12.49m) in the six months, a 44% jump of 36m Krone (£3.8m) year on-year.
Download sales fell by 33% year-on-year, while physical sales fell by 31% over the same period. But streaming offset these losses, pulling up the total H1 market from 181m Krone (£19.3m) in 2013 to 185m (£19.7m) in 2014.
Digital revenues accounted for 82% of music companies’ total turnover, with downloads claiming 19%. Physical sales, including both CDs and vinyl, made up a surprisingly small 18% of total revenues.
Jakob Plesner Mathiasen, CEO of IFPI Denmark, said: “If we look two years back was streaming just 24% of the market. At present, streaming is up to 63%. It says everything about how crucial adaptability and focus are to the needs of consumers in our industry. ”
He added: “The Danes are starting to [adopt] new legal music services for themselves.”
All About That Bass by Meghan Trainor (pictured) is expected to hit No.1 in Denmark this weekend.
