Superstar DJ and Producer Steve Aoki has launched a Latin music imprint called Dim Mak En Fuego.
Dim Mak En Fuego’s team is rounded out with Bryan Linares (Head of Marketing) and Christian Herrerra (co-founder of Gasolina, North America’s largest reggaeton party).
Since launching DIM MAK out of his college dorm room in 1996, Aoki’s label has released music by the likes of Bloc Party, The Kills, The Chainsmokers, The Bloody Beetroots, Deorro, Keys N Krates, and MSTRKRFT.
Dim Mak En Fuego’s first single is from Mexico-based collective AQUIHAYAQUIHAY (pictured) titled, Ya No Es Igual (No Longer The Same).
Aoki’s own recent cross-genre releases include 2018’s collaboration with Daddy Yankee, Play-N-Skillz & Elvis Crespo to on his first ever Spanish single, Azukita.
Azukita was followed by Jaleo alongside Nicky Jam and preceded by a stadium-size remix of J Balvin and Willy William’s Mi Gente, which was later included in Jennifer Lopez, Shakira, and Balvin’s Superbowl LIV performance.
Most recently, Aoki worked alongside Maluma to release Maldad, on his Neon Future IV album.
“My fans and friends across Latin America have embraced me with open arms and I’m honored to be part of a platform for the next generation of Latinx artists.”
Steve Aoki said: “My fans and friends across Latin America have embraced me with open arms and I’m honored to be part of a platform for the next generation of Latinx artists.
“There are so many unique hybrid sounds brewing up right now, pushing music culture forward.
“AQUIHAYAQUIHAY are the real deal and they capture what we’re trying to do here at Dim Mak En Fuego… Their ethos, approach towards creating music and content…I’m hyped to announce them as our first official signing to Dim Mak En Fuego.”
“As a Salvadorean American who has been a part of Dim Mak for over a decade, it is truly amazing to launch Dim Mak En Fuego.”
Bryan Linares added: “As a Salvadorean American who has been a part of Dim Mak for over a decade, it is truly amazing to launch Dim Mak En Fuego.
“The Latin community is in the middle of a creative revolution – having grown up with the internet, technology, and immediate access to global culture, younger generations are creating more art and music than ever before.
“We are in the midst of an unprecedented abundance of talent, and it’s an honor to have the opportunity to be a part of this evolution of Latin music, working alongside today and tomorrow’s influential artists.”Music Business Worldwide