Germany-based Starwatch Entertainment, Denmark-based Tigerspring and Paris-based Believe have announced the launch a new ‘super-indie’ record label called Lobster.
Starwatch, a leading German music label and entertainment house, and Tigerspring, a Danish independent label and publisher, chose Believe for distribution and artist services for this new venture.
Tigerspring is one of the leading music publishers in Scandinavia.
The Copenhagen based boutique publisher with offices in both UK and US, has recently delivered songs for major artists such as The Chainsmokers, Jonas Brothers, Steve Aoki, John Newman, Liam Payne and more, while previous cuts include several No.1 hits in US and Asia.
Tigerspring also focus on sync and has secured campaigns with companies such as Apple, Ford, HBO, Google, Netflix, Adidas and a long list of film and TV placements.
Starwatch Entertainment is the business unit for music, live entertainment, brand partnerships and artist management within the Germany-based ProSiebenSat.1 group.
The new label is founded by Sam Bittner, Director of Music & Live Entertainment at Starwatch, and Søren Winding, Managing Director of Tigerspring.
Lobster has already signed Danish pop star Mads Langer, US artists Jackson Penn and Patrick Martin, and UK artist Jack Curley, whose first single Alice entered the Spotify Viral 50 charts in the US, Canada, Germany, Switzerland and Austria.
“Investing in great talent and content at an early stage is central to Lobster’s international strategy,”
Sam Bittner, Starwatch
“Investing in great talent and content at an early stage is central to Lobster’s international strategy,” said Sam Bittner of Starwatch.
“In Tigerspring, we have found a great international creative partner. As well, Thorsten Freese and his team at Believe give us critical global reach, insights and expertise.”
“Lobster fills a gap in the market by combining the flexibility of an indie label with the marketing power of a major player.”
Søren Winding, Tigerspring
Søren Winding of Tigerspring added: “We will develop unique talent from around the world and build a successful home for them together.
“Lobster fills a gap in the market by combining the flexibility of an indie label with the marketing power of a major player. Starwatch and its parent, ProSiebenSat1 Group, are helping us give artists an incredible media platform.”
“It has never been more challenging to launch an artist at international level. Together we bring to market unique talents with a strong global team.”
Tim Wermeling, Starwatch
Tim Wermeling, Head of Marketing Music Label at Starwatch, added: “It has never been more challenging to launch an artist at international level.
“Together we bring to market unique talents with a strong global team.”
“Sam Bittner and his team’s philosophy and strategic approach align with Believe’s international expertise and technical knowhow.”
Thorsten Freese, Believe Germany
Thorsten Freese, Managing Director of Believe Germany said: “Sam Bittner and his team’s philosophy and strategic approach align with Believe’s international expertise and technical knowhow.
“Through the combination of our respective core competencies, Lobster gives artists the support to build their careers and reach global audiences.”
Pictured [Left to Right]: Malena Wolfer, Head of Artist Services Believe UK; Romain Vivien, Managing Director Believe Distribution Service France; Søren Winding, Managing Director Tigerspring; Stephen King, Managing Director Believe UK; Thorsten Freese, Managing Director Believe Germany; Sam Bittner, Director Music & Live Entertainment Starwatch; Milena Taieb, Global Head of Trade Marketing Partnerships Believe; Natalie Kindt, Projectmanager Artist Service & Development Believe Germany; Tim Wermeling, Head of Marketing Music Label Starwatch.Music Business Worldwide