Spotify’s standalone app for children — Spotify Kids — has been rolled out in the US, Canada and France today (March 31) ater an initial beta rollout in Ireland in October, followed by Sweden, Denmark, Australia, New Zealand, the UK, Mexico, Argentina and Brazil.
Spotify Kids is an ad-free app exclusive to Spotify Premium Family subscribers and designed specifically for children ages three and older.
There are now around 8,000 songs and 125 playlists programmed in Kids, with the app’s content having increased more than 30% compared to when it first launched in Ireland, according to Spotify.
The app also features more than 60 hours of stories, including Disney Music Group stories, fairy tales, classic stories and short stories.
Spotify reports that approximately 50% of the content on the app is localized by market. In the US for example, programmed content ranges from mainstream kids music, to Spanish-language, Country, Christian, Motown and Soul Dance Party playlists.
Spotify also says that Kids playlists are programmed to “tap into cultural moments” in a similar way to the main app’s playlists: For example, there’s a playlist for the Trolls World Tour, an official Frozen playlist and ‘Wash Your Hands’, which the streaming company describes as “a new global playlist with songs to help kids learn how to wash hands and cough/sneeze properly”.
“We’re still early in the journey with Spotify Kids, it is still in beta, but we’re happy with the way the rollout has been going so far and the great interest we’ve seen from our Spotify Premium Family users.”
Alex Norström, Spotify
Spotify’s Chief Premium Business Officer Alex Norström, said: “We’re still early in the journey with Spotify Kids, it is still in beta, but we’re happy with the way the rollout has been going so far and the great interest we’ve seen from our Spotify Premium Family users.”
“Spotify Premium Family, now with Spotify Kids, helps families listen both together and individually. Parents can reclaim their own Spotify libraries and all the personalization that they love, while their kids can develop a love for music and stories through an experience that’s designed just for them.”
“We heard loud and clear that both parents and kids are craving more content in the app, so we’ve been increasing the number of tracks available. We’ve also heard from parents that they want even more control of the content, so we are working on some exciting new features.”Music Business Worldwide