Spotify now has more than 200m monthly active users (MAUs) around the world.
The news was broken by the service’s communications chief Dustee Jenkins, at CES in Las Vegas.
Speaking in an interview yesterday (January 10), Jenkins revealed that the service had broken through the 200m barrier – a milestone which was surpassed at the close of 2018.
The 200m figure is up by 20m on the 180m MAUs Spotify announced at the end of Q2 2018, and 9m on the 191m MAUs it announced in Q3.
MAUs include both Spotify’s ad-funded users and its premium subscribers.
In its Q1 2018 results announcement, Spotify projected that monthly active users would end 2019 somewhere between 198-208 million. By the time of its Q3 results, that top-end number had reduced slightly to 199-206 million.
Speaking in an interview with Cheddar.com, Jenkins said: “It’s important to note [that] Spotify is the world’s largest global music streaming service, we’re about two times bigger than anyone else – in fact we just hit a major milestone… 200 million monthly active users. That’s a lot of people on the platform.”
“we just hit a major milestone… 200 million monthly active users. That’s a lot of people on the platform.”
Dustee Jenkins, Spotify
She added: “We’ve said all along, we want to focus on growth. We believe in being a profitable company, but first and foremost we have to grow and get to regions of the world that still don’t have Spotify.
“There are still parts of the United States where Spotify is not widely used… the company has done a great job of prioritizing growth and making the service better, because there’s a lot of competition and we’re only as good as the user thinks we are so we have to continue to enhance our service.”Music Business Worldwide