Music fans in Santiago, Chile love reggaetón.
According to Spotify, the city is responsible for over 400 million plays of the genre per month.
Spotify adds that twice as many reggaetón songs are played in Santiago each month compared to the second city on the list, Mexico City – even though the population of the latter is nearly double the size of the former.
Interestingly, in November last year Spotify reported that Mexico City has more Spotify listeners than other major city.
Of all the reggaetón streams in the world, listeners in Santiago are responsible for 10% of them.
In Santiago, the average reggaetón fan plays 126 songs a month, which is more than twice the average amount of songs listened to by fans in other cities where the genre is popular.
The list of artists whose music gets the most streams in Santiago include Bad Bunny, Anuel AA, J Balvin (pictured), Ozuna, Daddy Yankee, Nicky Jam, Karol G, Don Omar.
They’re joined by newer acts Sech (pictured above and left), Lunay, Myke Towers, Rauw Alejandro, Jhay Cortez, Tainy, Zion & Lennox, and Dalex.
“What we are seeing with reggaetón in Chile is a great testimony to the absolute powerhouse that is Latin America when it comes to building and delivering audiences for Latin artists.”
Mia Nygren, Spotify
“What we are seeing with reggaetón in Chile is a great testimony to the absolute powerhouse that is Latin America when it comes to building and delivering audiences for Latin artists,” said Mia Nygren, Managing Director for Spotify in Latin America.Music Business Worldwide