Customers who choose Vodafone’s new 4G Red tariff, which launches on August 29 in the UK, will be given the option of having Spotify Premium bundled in.
It’s the first high-profile tie-up between a streaming music company and a telco in the UK since Spotify rival Deezer agreed its long-time partnership with mobile network Orange, which has now been folded into EE.
Prices for 4G Red start at £26 per month for a Sim-only 12 month plan, but existing Vodafone customers with 4G-ready phones will be able to upgrade for £5 extra a month. Customers will be able to choose a plan that either includes Spotify Premium or Sky Sports Mobile TV content.
Michael Abbattista, Global Head of Telcom/ISP Partnerships, Spotify said: “We’re very happy to announce this partnership between Spotify and Vodafone.
“This new deal offers Vodafone UK’s millions of customers quick and easy access to all the world’s music on their mobile.
“Spotify partnering with companies like Vodafone increases revenue streams to the music industry, and so provides benefits for fans and artists alike.”
Guy Laurence, CEO, Vodafone UK said: “With 4G, speed is just the start: it’s what you do with it that really matters. We are taking 4G into a new league by offering sport; and changing the tune with all the music you could want. 4G is finally worth getting and there’s plenty to look forward to…”Music Business Worldwide