Spotify has rolled out a new feature that lets users transfer playlists from rival music services, similar to a tool that Apple Music and YouTube Music have already introduced to attract more subscribers.
The Stockholm-based streaming giant has integrated third-party service TuneMyMusic to allow users to copy their playlists from platforms including Apple Music, Amazon Music, TIDAL, Pandora, Deezer and YouTube Music directly into their Spotify libraries.
The feature is appearing in the ‘Your Library’ section of Spotify’s mobile app for users globally over the coming days, Spotify said on Thursday (November 20).
Users can access the tool by scrolling to the bottom of their library and tapping ‘Import your music,’ then selecting which streaming service they want to transfer playlists from.
The launch comes six months after Apple Music launched a similar service in Australia and New Zealand. The company rolled out the feature to the US, UK, Brazil, Canada, France, Germany and Mexico in August. YouTube Music has also been offering a playlist transfer service to its users.
The moves come as Spotify continues to grow its playlists feature. The company noted in its announcement that imported playlists will feed its personalization algorithms, helping newer users receive personalized recommendations through features like daylist and Release Radar.
Spotify also announced Thursday that it acquired music database WhoSampled, which provides information about song covers, samples and remixes. In a LinkedIn post, WhoSampled Founder Nadav Poraz said he will be taking on the role of Head of WhoSampled at Spotify.
The company also rolled out more detailed song credits in an effort to engage listeners more deeply with their favorite music. New tools include ‘SongDNA’, an interactive feature that maps connections between songs via collaborators, samples and covers; and About the Song, which are swipeable cards offering in-depth info about the origins of a track, such as the inspiration behind it or interesting stories about its creation.
Spotify has been introducing new features over the recent months. It recently launched its long-awaited “super-premium” subscription tier, dubbed Premium Platinum, in five pilot markets: India, Indonesia, Saudi Arabia, South Africa, and the United Arab Emirates.
Last week, Spotify announced that audiobook streaming is now available in five more European markets, including its home country of Sweden. Audiobooks are now also available in Denmark, Finland, Iceland and Monaco, the company wrote on its blog on November 18.
In October, Spotify launched an integration with ChatGPT to allow users to link their accounts to ChatGPT and receive personalized music and podcast recommendations directly within their ChatGPT conversations.
During the company’s Q3 earnings call earlier this month, Spotify Founder, CEO and Chairman Daniel Ek said: “We can launch new features, experiment faster, and that drives better user outcomes, more growth, higher engagement, stronger retention, which then drives a better business.”
“It’s a flywheel and a playbook we’ve run many, many times. Our partners also do better, so both sides win. And that’s what good long-term investments look like.”
Ek will be stepping down as CEO and transitioning to the role of Executive Chairman, effective January 1, 2026. The company has named Gustav Söderström, co-President and Chief Product and Technology Officer, and Alex Norström, co-President and Chief Business Officer, as its co-Chief Executive Officers.
As of the end of September, Spotify had 281 million paying users, up by +5 million net subs on the 276 million that the firm counted at the end of the prior quarter (Q2 2025).
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