Spotify rebrands New Music Friday playlist, which has 8m followers globally

Spotify’s New Music Friday playlist – a curated selection of ‘the most anticipated’ new tracks of the week – has been rebranded globally.

According to the press release announcing the ‘visual relaunch’, Spotify For Artists is also testing a new feature where all artists added to the US version of the playlist will be able to grab and share a branded and personalized social asset ‘a la Wrapped’.

Today’s New Music Friday cover stars are BTS (pictured), who exclusively debuted a clip from their new single ‘ON’ via TikTok yesterday.

The revamped playlist has 43 versions worldwide, over 3.5 million followers in the US and 8 million globally.

Alongside the rebrand, Spotify is  rolling out a major social campaign, New York and Los Angeles billboards, and new cover art.

New Music Friday originally debuted in 2014 as New Music Tuesday, before switching in 2015.

“Our playlist has long been considered a destination for discovery and an important springboard for artists and their new music, and we are thrilled to be providing a newly revamped version so fans worldwide can continue to come and discover great new music every week, bolstered by our expert editorial voice.”

Jeremy Erlich, Spotify

“Spotify is excited to be debuting a fresh new look for one of our most loved and influential playlists, New Music Friday,” said Jeremy Erlich, Spotify’s Co-head of Music.

“Our playlist has long been considered a destination for discovery and an important springboard for artists and their new music, and we are thrilled to be providing a newly revamped version so fans worldwide can continue to come and discover great new music every week, bolstered by our expert editorial voice.”

Lewis Capaldi said:  “New Music Friday was the first place anyone except my pals ever found my music.

“It got the music out to so many people and, genuinely, without the support of those playlists I wouldn’t be doing this every day, I have no doubt about that.”Music Business Worldwide

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