Spotify’s hoping to attract new premium users and retain existing ones with an expanded Hulu partnership in what the two companies are calling a ‘first-of-its-kind entertainment bundle’.
As of today (March 12), Spotify is giving the ad-supported version of Hulu (which usually costs $5.99-a-month) to all new and existing US Premium subscribers for free.
Premium users will now have access to ‘the ultimate package of 40 million songs, top podcasts, more than 85,000 episodes of TV, movies and original content’ according to Spotify.
Hulu offers hit original content like The Handmaid’s Tale in addition to thousands of other movies and TV series.
Subscribers who are currently paying $12.99 per month as part of last year’s bundle offer will also be automatically migrated to the regular Spotify Premium price of $9.99.
Existing Spotify Premium users can activate Hulu’s ad-supported plan as part of their account via the Your Services page. and new Premium users can sign up at Spotify.com/hulu with the first 30 days free.
“As we push towards making Spotify Premium a gateway to a bigger world of entertainment, we’re fully committed to finding new ways to enhance the overall experience for our Premium users and this is just the beginning.”
Marc Hazan, Spotify
“Today is the first time that we’re offering a Hulu plan to the masses as part of their $9.99 Spotify Premium subscription,” said Marc Hazan, Vice President Global Head of Premium Business Development at Spotify,
“As we push towards making Spotify Premium a gateway to a bigger world of entertainment, we’re fully committed to finding new ways to enhance the overall experience for our Premium users and this is just the beginning.”Music Business Worldwide